I Am That Content Creator Podcast

Ep#117 ADHD Membership Model: How Neurodivergent Creators Build Recurring Revenue (MRR) Without Burnout

• Kristen Werner & Mia Steel

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ADHD, Memberships & MRR: A Sustainable Business Model for Neurodivergent Creators

What if steady income, calmer days, and a community that actually talks to each other were the same solution?

In this episode, we break down why memberships are the most sustainable business model for ADHD and neurodivergent entrepreneurs who are tired of launch burnout and inconsistent income.

If you’ve struggled with:

  • Imposter syndrome
  • Inconsistent content
  • Pricing fear
  • Overdelivering and burning out
  • Feeling “too scattered” to build something stable

This episode is your reset.

What You’ll Learn:

  • Why you only need to be 10% ahead of your audience to lead a membership
  • How to create 12 months of content in under an hour
  • The difference between one-off products and recurring revenue communities
  • How to price your membership without projecting your money fears onto your audience
  • What your “safe income level” actually is and why you need to calculate it

We also unpack:

  • Why memberships regulate both revenue and nervous systems
  • How to avoid overcomplicating your community
  • How to build boundaries that protect your energy
  • Why neurodivergent adults deeply need supportive online communities
  • How celebrating small wins builds real momentum

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Who We Are And Why We Care

SPEAKER_01

Are you ready to master the art of creating content that converts? Hey, I'm Mia, a mum of two, who went from being a burnt-out ambo to six-figure content creator in West Video, or while never getting a late ADHD diagnosis. I'm Kristen, also mum of two, and a former corporate branding queen to an entrepreneur. My dyslexic brain sees marketing very differently, and that's my superpower. And together we're showing women like you how to master video marketing and create content that generates income. Whether you're just starting out or ready to scale, we are breaking down everything from landing brand deals to building your own empire. Welcome to I Am That Content Creator Podcast, where we turn scroll stuffing content into serious income. No filters, no fluff. Just real strategies from two neurodivergent mums who get it. So let's turn your phone into a video marketing machine. And let's go!

The Dopamine Launch System Explained

Solving Real Problems With Community

SPEAKER_02

Let's go. This is something, like I said, we'll die in the hill about because it's it's been our rock, it's been our foundation since before Mia and I met. We had these kinds of memberships churning over. And it wasn't until we actually created the dopamine launch system and we saw how it works, and we saw it work multiple times for multiple people and ourselves that we went, oh, that's what we've been doing. We've just been breaking the rule book that told us we couldn't do all the things, and we had to do it this way, and we had to do it one way. We've actually built something that allows us to do it in a way that works for our brains. And that's what we hope that this whole experience is for you is to understand that building a community around your dynamic personal brand using our dopamine launch system becomes an asset. It the community becomes your recurring revenue and that and recurring revenue is that foundation to lower your nervous system and just allow you to build that trunk and grow from there and test and try other things as you go. So one thing that we are very aware of is nobody is lying awake thinking, shit, I'd love to start a membership. Like when we're in brand and marketing, people say, What's people's biggest problem? Well, they're lying in bed thinking that's what you're solving. Well, that would have you think that we're like, oh, I bet you're lying in bed thinking, geez, I'd love to start a membership, but that's not it at all. What we want to make sure you understand from what we're sharing with you is you might not be thinking that. But I guarantee you that the people you serve and the people that need you in their life, they have a problem that needs your membership, that needs your community, that needs your support. And these are actual statements from Reddit, Facebook groups, and then there's a few down the bottom there from past launches we've done and things that we've done inside our community. So there are people lying in bed thinking I'm working a full-time job and I absolutely hate it and I'm burnt out. You know, I wish I was in a place where I didn't feel shame. I didn't have to go through these things. I need help here and I want a community and I'm in my mid-fies, my life's changing. Does anyone else feel lonely? I need more connection, I feel lost, I feel overwhelmed, I don't like my career, I don't like where I live. What's like there are people thinking these things, and you could be the person that helps guide them. You could be the person that creates a space for them to feel safe and to feel seen. And so does that resonate more if in if you go back to thinking, you know, you're probably not lying in bed thinking, geez, I'd love to start a membership. But if you think, okay, there's somebody lying in bed that has a problem that I get to solve by being a leader in this space to create something for them to come to, to feel safe and to feel heard, does that resonate more than trying to think it's kind of all on you? Like you're here to to help and support people through this.

Memberships vs Courses And One-Offs

SPEAKER_00

And even just on Tuesday with Nikki, if you we're here on Tuesday, she had an idea for a community of mothers who've gone through IVF. And even just in our community, oh my God, I wish I had that. I would so join. Like I it's such a lonely process. So and it doesn't have to be big. Like you can purely just be a community builder for fun things, connection, arts, crafts. Like there's that many paid communities out there. Um it's not funny, and that it's where everything's heading. These courses are a bit of a dying breed. And so these, as you can see here, you know, 79% of people say that being part of an online community is important for their engagement and satisfaction. 74% of people feel that membership model offers better value for their money compared to one-off purchases. I don't know what the stats are, but so many people, you don't even finish a course. You get hyped up and you buy it and you do a few modules and then you switch it off, and then that's the end of it. 88% of membership site owners report enjoying running their membership business because you've got that connection, especially when you're working from home and doing this alone. It can be isolating and lonely. And you know, just in our community, I feel like we've created lifelong friendships with the people inside our community.

SPEAKER_02

So it doesn't Tyler's question. Saving Tyler's question, but we've just answered in this slide. That's always good to know.

SPEAKER_00

There you go. Yeah, yeah. So, and that's the thing, it doesn't like it's memberships or subscriptions. Like we've got people in our community who are starting mail clubs. So it's it is a subscription, but you're building a community of people, you know, with your mail club and you get to communicate with them every single month. And, you know, you might like to have a free Facebook group for all of your mail club subscribers. Um, so it can really just depend on what you're drawn to do and how you like to connect with people.

Your Role As A Community Builder

SPEAKER_02

And your real role as a membership owner, subscription owner, somebody that is creating this recurring revenue, your role is simply those people that are laying in bed that have that problem. No one understands me. I need a community. You know, if we think about Nikki and the community she wants to start around women that are going through IVF, been through IVF, you know, may go through IBF, they are lying in bed with real, real fucking problems. Real heart-wrenching things that they want to be inspired, be seen, be found, have a place to go. And so her role is simply to go, okay, here's a place. Like that's all it is. And then you can build that from there. And we will simplify this continuously. But that's all the role is as a membership owner is to see a problem and go, here's a solution. And usually that comes from your story, from your passions, from your purpose, because you can take people and lead people through that with your own personal story. You only need to know, and we go into this in a couple of slides, 10% more than the person you're talking to to be able to teach them because you've been there, you've walked through it, you've done it, you have a solution to their problem. So it can be that simple when it comes to creating one of these models.

Boundaries, Energy And Working Styles

SPEAKER_00

And you don't have to be that sole leader or teacher. The other people inside your community have their knowledge and their stuff that they can provide as well. So I'm just off the top of my head, or even put in the comments, is there a community that you wish that was there? Like I'm semi-contemplating homeschooling, but I'd be like, shit, I need to get myself in some sort of community because I have so many questions. I don't know what I'm doing, I don't know what to expect. So have a think about what kind of communities you wish were out there for you to join as well. Do you want to get it? Yeah. So yes, on Monday we had a lot of hearts. So we want to take you through some questions and some feelings that everyone had. And, you know, it's totally normal to have these feelings like, but what if this, but what if this, but I, I, I. So we want to change your mindset to help you realize that it doesn't have to be this really big, scary commitment. So imposter syndrome is too real. Like, we get it, like it's kind of embedded in us, no matter what you do. And it it never goes away, to be honest. It never really goes away. But when you strip back a membership or a subscription, it doesn't have to be big, you can start tiny, it doesn't have to be live. If you're not a live person, it doesn't have to be live. It doesn't have to be and you get to choose how to run it. It's completely up to you how much you put in, how much you don't put in, when you show up. If you feel worried that, oh, there's all these comments and questions, and I have to answer them all. You could say, I'm only answering questions on a Monday. That's it. Or I'm gonna be available on this time. And it doesn't have to be this thing where you're attached to a membership 24-7. You've got to set your boundaries.

Start Tiny: Twelve Topics, One Year

SPEAKER_02

And then you've got the whole, like we talked about before, Helen, with the Facebook group. And it's if your passion and your purpose and you are driven by that and it lights you up and it excites you, then you will continue to turn up and you will continue to bring your creativeness. And we had a comment inside the circle group that was around master of Jack of all trades, what is it? What's the saying? Jack of all trades, master of none or something. And that was about having so many ideas and not knowing how to solidify them. And because we are all multi-brilliant, we will have those multiple of ideas, but there is that through line that we talked about yesterday, that even though there are all of those ideas, they all come back to that beautiful through line that you can talk about. And that can be part of that tree, part of that foundation. And if we look at our journey so far, we can see that through line that it's always coming back to showing you how to simplify this process so that you can create recurring revenue in your business. And even though it didn't start off, that was our purpose and that was our mission. We knew that we wanted to empower people online that are a little bit spicy, a little bit creative, are probably in the 35s to 40s and above to actually do this. And that's what's come of it because we've allowed ourselves to evolve and because we've we're passionate about it, that we do turn up often, we do ask questions. So you don't, it's when it is a passion and a purpose and you can relate to it and you can bring your flair and your creativeness and and yourself to it, it's consistency then because it's you turning up because you love it. So if you create something that you don't feel passionate about, yeah, it's going to be hard. So that's why we really want to find that through line, your dynamic personal brand, so that it feels really safe and it feels exciting for you to actually do it.

SPEAKER_00

And you can get help. You know, we've got Leah in here, she's one of our community moderators. We get other coaches and guest speakers in. So it doesn't, you don't have to do this alone. And I think, especially as spicy people, we find it hard to ask for help, or we're so we're bloody perfectionists that I'll do it better. Only I can do it. But when you start to grow and expand, Aylia, you will realize that if you have this dream and this goal of, you know, 10, 20, 30, 100k months, you're gonna need to ask for help if you want this to work. So don't feel like you have to do it alone. And you might be thinking, oh, I can't afford to hire someone or do all this sort of stuff. But sometimes you can't afford not to if you want that growth. And um, we go all through all of that stuff inside evolution. Um, but yeah, you don't have to do it alone.

SPEAKER_02

Yeah. And so to make it simplify it again, because we want to make this simple, is right now, just grab a pen, grab your computer, whatever's in front of you, and just 12 topics.

SPEAKER_03

Just 12 things.

SPEAKER_00

Write it down. Like seriously, get a piece of paper and write down 12 topics. And if you can think of 12 topics, there's an entire year done planned for your membership. And it doesn't have to be harder than that. You know, your topics might change over time because your community members say, Oh, I want to learn about this, or can we talk about this? And you might change it. But 12, 12 topics.

Overcoming Imposter Syndrome

SPEAKER_02

And only recently, Carolyn, I don't know if she was here, she had to head off to take her son somewhere. I saw in the comments, but we had a discussion with her because she's setting up her new membership and she was creating the course and getting it already, and we're like, whoa, put the brakes. Open the doors, get people in, and then they will tell you what they want. Because you may create an entire section on XYZ, and then you've got it already, and people come into your community and and they don't want that. So your community will tell you what you want, and that's where it doesn't become scary. So, right now, if you write down those 12 topics, and I'd love to hear in the comments if just give a yes if you can do it, yes, if that feels easy to write 12 things, but what then you realize is you can write those 12 things. That's just for you to take a mental note to know that you can do that. But then when you get in there, you might find on month two, month three, whatever that is, people start to tell you what you want. So then you recreate, you pivot, you turn, you you use that beautiful brilliance that you've got, and you get to go, oh, amazing. Now I can move this way. I didn't think we were going that way, but we're going that way. So then your membership and the information you're providing grows again and again and again. So it's really important that this step is simplified. It's 12 topics.

SPEAKER_00

And that's why we love memberships too, because they're fluid, it's not static. If you learn something new or have a new interest, you can bring that into the community and say, hey guys, I did this the other day. We do it all the time. We've learnt this, or we want to have a you know, guest speaking on this topic, and we can just chop and change it because we're constantly evolving, we're constantly coming up with new ideas, so it lets you have that fluidity. And Jodie, yeah, you can cycle around the topics or repeat topics. I mean, some people need to hear something multiple times before it sinks in. So you can you can absolutely do that.

SPEAKER_02

And Karen, Karen has more than 12, clearly being multi-brilliant. We've got like a bajillion. And we're like, how do we bring it all down? But that's exciting because it means that you've got that in the bank and you're able to use that in your content to bring more people in and all those things that some people find really difficult. But if you can find this approach, so you're like, oh, it's that easy, then you're already 10 steps behind somebody that's gone, oh, I couldn't possibly. I don't I don't know how I'd get there. I don't know how I'd do it. So that's a great problem to have, Karen. A great problem.

SPEAKER_00

Yeah. All right. Yeah, I feel like I'm not the expert and can't provide enough value. I mean, we're gonna show you some examples of other memberships that are around that, you know, you don't have to be this guru at all. Like that's that's not a thing. So, you know, 10% more than someone else, or maybe you're just simply bringing people together. You're a community builder, you're bringing people together, and people find value just in that.

SPEAKER_02

So And I'd be interested to know, does anybody know their human design as well? Because sometimes that will lead you along the path of understanding where your energy can be put and what kind of a human design you've got can help you define what type of membership you might have, why you do what you do. It's like finding out if you have an ADHD diagnosis. It explains a lot of things. I'm a manifesting generator, but my um actual human design is to build communities. That's what I'm built to do, is like that's apparently what it is a one, three or something, and and that's the whole point and purpose. And it makes so much sense. When I found that out, I was like, oh crap, here I have built communities since school days when I started doing things there, and it just makes sense. So knowing information like this is so important for us, and there's oh there's lots of many gents.

Your Baseline Breathe Number

SPEAKER_00

Yeah, yeah. And like we we found out that we're responders. So if we went and sold one static offer, like it's very hard to respond, but we're constantly responding to our community, responding to um, you know, stuff in our that's why I can't plan content. I cannot plan content because I respond to what's happening to me in the moment or what I've seen or what I've heard. I'm just constantly responding, and that's how I work best. So knowing your brain, knowing how you work is really important too, and that's how you set up your business around the way that you're wired. Um few generators and many gens, awesome. Um I saw a question up here, um, Haley, like that that fear. If you want to talk about the fear of like, what if no one joins? What if no one signs up? That's why we've created the proof loop and this validation and testing. If no one signs up to your wait list, that just is another data point. Okay, maybe I just need to tweak the messaging, or maybe I need to jump into other communities and ask more questions and really figure out what people actually want. And we do that because before I knew all about this stuff, I would go and build something massive and then go and launch it to the world. And that's a real kick in the guts when no one wants it and you've just spent all this time building. So don't let it get to you that no one signed up to your wait list. You may not have asked enough people. You may not have, you know, tweaked the messaging to hit that niche audience on a deeper level. So you're just constantly testing before you go to the next step.

Proof, Validation And Audience

SPEAKER_02

Yeah. And I think that's even with this kind of but here, it's, you know, what if you can't follow through and what if you don't know where to start? And all of these things, like we've been answering before, they're all kind of leading to the same thing in terms of you testing, changing messaging, going to different uh groups, Facebook groups, Reddits, prompts, finding out what are your customers actually saying and what are people saying that they have a problem with so that you can solve it in the way that is your uniqueness and what do you bring to the table and what does that look like for you? And so, you know, when it comes to consistently and showing up consistently, I suppose it's that question that we ask each other a lot and ask our community is you show up consistently, potentially some of you, for a for a boss or a job that you don't enjoy, but you show up because you get paid and you show up because you get paid, and you're building somebody else's dream and you're building somebody else's business and you're showing up because they're paying you, where if you could get paid for doing something you love that builds a freedom around you that allows you to pick your kids up from school, that take a day off, to go away on holiday when you want, to just make decisions that nobody's telling you what to do, then consistency doesn't seem so hard because you'll do that if it means that you're building your own dream and your own purpose and it's and it's something that you're passionate about. It's just looking at that, and it's a mindset shift, is if you're prepared to show up consistently to a job you don't enjoy, well then let's get you out of that and show up consistently to a job that you get to choose, build, grow that does not have a limit. There is no limit to what you can earn.

SPEAKER_03

And there is a limit.

Case Studies And Niche Examples

SPEAKER_00

Yeah, when when you find something that you're passionate about and you're making your own money, it doesn't feel like work, honestly. It's fun and it's exciting, and yeah, there's no income caps and and you just like the minute you make your own money, it's your brain chemistry changes, and you're like, ah, I'm gonna be consistent because that was awesome and I'm gonna do it again and again and again. And that desperation for me, at least, I I just can't go back to a nine to five. I can't do it. So that's my motivation, that's my consistency. And consistency looks different to everyone. It's not about posting three times a day, it's not about doing all this stuff, it's what does consistently consistency look like to you individually and what feels good. And like we said the other day, we had six weeks off over school holidays. Someone might look at that and be like, well, that's not very consistent. Well, we can do that because we've set up a business that suits our brain and our energy levels and how we like to work.

SPEAKER_02

And the other thing that um we've touched on, me and I, when we've been talking about this, and and what we wanted to make sure we are clear with is when you create a digital product, they're fantastic, right? They've kind of had their time, but they're fantastic. However, what the industry will tell you come 2020 to 2023, 2024, build it once and then you just sell in your sleep. You just sell in your sleep, like build it once, you never have to do it again. That is true and correct. But you'll be selling that product every single day to make an income. It is absolute bullshit that you can put a digital product on your link in bio and it'll just sell. It won't. You need to sell it. So if you're somebody that doesn't love to sell, then that's gonna be really difficult. Where if you create a membership, a community that is paying you for being who you are and helping them with what they want and creating a space for them, you sell it once, but then they will be there the next month and the next month. And sure, they might leave, but they might come back. And then you can create an ascension model where you create a high-ticket something, or you create an event, or you create a different aspect, a different part of that membership that has some different type of touch point. But you're creating something that you're not selling one off. And there is such a huge difference when it comes to selling something one off and selling something once, but then it pays you every single month. And you get to be surrounded by people that all of a sudden, the people in our community that watching them form connections is just sensational. Watching them collaborate and get together and see each other and have those moments is for me personally, and I know for me, a part of this whole thing. That's you know, speaking to the creatives and everybody in our community and watching them thrive and grow is part of this as well. And I think that's the difference between a one-off that you sell and you leave. And that might be a good model for you, but you do need to consistently sell that because when you're not selling it, nobody's buying it.

Redefining Success And Ease

SPEAKER_00

It's a different level of consistency. I don't know, is has anyone here done e commerce or sold a one off product? When you step away, the sales stop. Unless you're really good at ads and you've got a lot of um Money to put into ads, and you have to be tied to that product. If you're packing it and making it and shipping it, you have to be there for the money to come in.

SPEAKER_02

And then Carolyn, if she's still here, we'll give you a shout out. But Carolyn came to us recently. She's been doing incredible things with, I mean, Carolyn is an incredible content creator full stock. And decided to set up the Midlife Creator Club and teach midlife creators how to create on TikTok and Instagram and social media in general. And so everything starts from zero. So I think Carolyn said a month ago she started this particular account. It's already hit 10,000 followers. She opened her wait list the other week and last it was on Tuesday night, the 17th of Higher Horse. Had her founding members come in. She had 22 founding members, is closing the door in two days, and then will reopen at a different price point. Once she's had those founding members in there, getting supported, understanding what she can provide for them and maybe building something different to what she thought was going to happen, but spending time with those founding members, and then can go and open the doors again. So if that idea of creating something from nothing and I don't have an audience and I don't know what to do, and where will I get the validation, the understanding, you need to start. And so Carolyn's got other Instagram um other profiles which she's incredibly, like I said, incredibly good at social media and bringing an audience in because she has such an incredible dynamic personal brand. But when she opened this, she had zero. Mia and I had zero. We all start from zero, but you do your research, you go out there, but you have to start. And when you start, this is what is possible. Yes, we can believe you did it. You had some lovely points, but we can believe you did it.

SPEAKER_00

And you just gotta absolutely we we knew you could do it too. And like we worked through some mindset hurdles with Carolyn because we've all got them. And I'm not good enough. How am I gonna, you know, what if it gets too big and like all of these things. But it's you don't have to go big, you know. And look what happened in a few short weeks. Now she's got 22 people paying her every month to be in her world, and that's just on one founding member's launch night, just one night. So you can imagine what will happen, you know, as she as she moves through. But super proud of you. Nice awesome to watch, and so quickly too. And we love speed, just taking action, taking action, taking action. And this membership may morph over the coming months and years into, you know, whatever. But um, yeah, incredible. Yeah.

SPEAKER_02

And so then we had a um a different kind of butt, I suppose, in terms of had memberships in the past and it felt too big and too heavy, and it was kind of too much to handle. And that can also happen, but the biggest thing that we can share with you is ensuring that you put those boundaries up and start with something that you can follow through on in terms of I just want to turn up once a month. So let people know I'll be live once a month, and I only answer questions on a Monday or a Thursday. And you put those boundaries up, and those boundaries can loosen over time, or you can, you know, sometimes we'll think I'd love to do a spotlight session or oh, let's share this, we'll drop something in the membership because we'll be talking about and creating it. So we'll drop it in there, but it's not expected. And, you know, when we started, we probably had very loose boundaries, but we've learned to tighten those boundaries to be fair on ourselves and our community. But you can start from the very start with very clear boundaries, and that's going to set you up for success, especially as somebody who's a little neurospicy, we tend to want to people please and we tend to want to do all the things, and we can't be like that, or it will burn us out, and we will find that it's it's really difficult to sustain something that can be such a huge success.

SPEAKER_00

Yeah. And we we, you know, when I first started creating communities and stuff, I had that mindset of, oh my god, I've just got to fill it with so much value, value. Why are they gonna pay me if I don't put all this stuff in constantly and answer every single question as soon as they come in? But that's almost like a recipe disaster, not only for you, but your members inside your membership can get overwhelmed with too much stuff and and they'll switch off and and leave. So keeping it simple, putting boundaries in place, outsourcing or getting help is really important uh in the beginning. And just like the mail clubs, too, you know, it's just once a month you're sending a letter, just one letter. And so many people are joining mail clubs, it's not funny. It's that's valuable to them to get one letter a month in the mailbox. That's all it has to be. So don't let this overwhelm you with um, you know, I've just got to provide so much value consistently.

SPEAKER_02

Yeah. And so when it comes to charging for your memberships, we touched on this on Tuesday and Insight Evolution. We do go deeper into this because it's it's a fickle beast and you can change. Again, it is yours. You make the rules, you set the standards, you do you. But there are little formulas that you can do to make sure that the pricing is correct. That's kind of by correct, I mean on par with who you are, your worth, what you bring, and also on par with what's around you. You don't need to be the same, you don't need to be the cheapest, you don't need to be the most expensive. It has to resonate with you, your ideal customer, what they're thinking, feeling, where they are. And also at the end of the day, it's it's your worth. It's your time. What does your time cost? And then you break it down from there. So I think when it comes to pricing, like we touched on the other day, it's understanding the pain points of the people that you're working with and getting that messaging really clear and making sure that you're creating a space that people want and that you're also charging your worth for what you provide and what you bring. And something that we we've learned and that we've worked with over time, is never assume anybody's money stories. So don't think, oh, no one will pay for this. This is too expensive. I wouldn't pay for that, so they wouldn't. They are all stories we put on ourselves from money stories that we've had since God knows when. And Mia and I have done a lot of money work and a lot of kind of intuitive stuff and a lot of programs that have helped us work through it. Because as an entrepreneur, and especially as a neurospicy one, these things they can be really hard to tackle, but they are important to do the work to get through it. And we we do touch on certain things like this inside evolution to make sure that you're comfortable with how you move forward in this because you it's got to be enjoyable and you've got to get that reward from it, or you will burn out and you will not keep working through it.

SPEAKER_00

And this is where you've got to really know your audience as well. Like we've got Tara inside the group, niche is you know, budgeting and you know, cheap recipes and stuff. So she's not gonna go and charge$97 a month for that because she knows her audience, and so she's going for volume. So you you really got to know what where your audience is sitting at the moment and work with that. And you might have an ascension model. I think I saw a question up there, you know, you could have a free community and then like a low ticket and then a high ticket where you're providing a lot more value, high touch, like what we do in evolution. So it's really just figuring out and testing. I mean, our pricings have changed over the years based on our money mindset work and the value that we provide. And there's a lot of different things that go into it, but finding a pricing structure that works for your audience, but also yourself, and you're not just giving all your stuff away for free because you think that no one will pay that money. People will. They will if they find value and they have a connection with you. All right, so we've got an activity. So grab a pen and paper, and we want you to write down your baseline brief number. What's the exact amount of money that you need every month to feel safe? Where your nervous system is regulated, you know you've got that money coming in, your rent's covered, your foods, everything's covered. So write that number down. It might be$1,000 a week or you know,$500 a week or whatever you're at to just feel comfortable. Write that number down. And then we want you to calculate how many members at a particular price does it take to hit that number. You might think that it's hundreds, it really depends on your pricing model. But that it doesn't have to be that big sometimes to hit that number. And so just say if it's 30 people that have already paid their month and that whole month is paid for, what how does that make you feel? So I want you to like literally close your eyes and think about if I know that money's coming in every month, what am I doing on a Tuesday morning? What am I doing on a Friday afternoon? Am I going to coffee with my friend? Am I picking the kids up from school? Am I going to their school assembly? Really feel how that can look for you because it's a bit like that B do you have. If you can picture yourself and feel it and embrace it, then it almost starts to become a reality when you can really feel that happening. And it it doesn't like you don't have to all of a sudden strive for those fifty thousand dollar months. You might get there, like amazing, that's awesome. But especially for our kind of brains where we get overwhelmed and there's just so much stuff, and you know, we get really worked up about money. But if you can just cover that amount that comes in every week that makes you feel safe, that's where we want you to be. Because when you get to that point, then you've got this space and this energy to take it to the next level if you want to. You know, there's a lot of talk on social media about 100k months and I'm a millionaire and all money, money, money, money, money. But nine times out of ten, if we can just cover our rent and our bills, we've got all this time to just live and just be there for our kids or paint or do the things that we love. So just get that number and just let that be your number for now and don't make it bigger than it has to be.

SPEAKER_02

Let us know in the comments. I can see a couple. Anyone let us know what their breathe number is that they'll be striving for?

SPEAKER_00

Thousand dollars a week. Maybe you work part-time because you stay at home mum and you just want to cover that so you can be a full-time stay-at-home mum, or you just want to, you know, help out with the bills at home. Just start with that number. It doesn't have to be big.

SPEAKER_02

It's even like Chrissy, who's in evolution, her biggest thing was she's ready to kind of retire and she wants to retire her job now, but do the membership and build her community so that she gets to enjoy before retirement and then into retirement. So, you know, it doesn't matter what stage of life you're at, it could be that you just want to make that change. And so, how do we now do that? How do we re-engineer it to make sure that that's what you can achieve? And it doesn't have to be as big as you think. And that's what that's what's good when you re-engineer it is actually looking at it going, okay, well, if I want to make$1,000 a month, what does that actually look like? If I want to make, like Shane said,$5,000 a month, what does that look like? What does that look like if you want to make$1,000 a week? Let's break it down so it actually becomes attainable. And then we put steps and we put our systems that are in evolution in place to make sure that you can achieve that and get to those goals.

SPEAKER_00

And we're all about just regulating that nervous system. Because when when you're not regulated, it's really hard to succeed and do the things that you want to do. But let's just get that baseline so you feel safe. And then you can start to go from there. But yeah, if you look at the numbers and work it down, um it doesn't have to be big.

SPEAKER_02

And so then the other question after that can often be well, no one's gonna pay for that. So we just want to give you some examples of people that we know of and people that we've found that are making this work in what might be considered random niches or random areas of interest. And for example, Trisha, who's somebody I was in a um a high, high-level coaching container with, she is a pattern designer. She worked for Disney and she just creates patterns and does clothes. So she was like, I want to teach other women how to make their own patterns. So she she started that when I first started kind of working with her and knew her. She only had 10 people in her membership. It's now a multi-six-figure membership, and it's huge now, to the point where she's written books, she's created pattern con. So it's a whole pattern con that's this huge event that she gets speakers into and she gets people and the connections she's got to come along to. And that's all stemmed from that trunk and her core values, which were to build something around creating patterns because that's her purpose and that's what she loves to do. And then she's been able to branch out and create something like Patent Con and create these other little things that all align with who she is and what she stands for. So it's something like that has potential to keep going and keep growing.

SPEAKER_00

And you might think, who's going to join a monthly membership and pay every single month to learn how to make patterns? Well, apparently, heaps of people. And you might be thinking oh, they can just go and get patterns from Google or whatever, but it's also that community of other people who are really into sewing and stuff. So yeah, there's some memberships out there, you're like, wow, people actually pay for that stuff.

SPEAKER_02

And there's, oh yeah, there's so these are just some other ones that we found. There's lots of teacher ones with Canberra and stuff where people are creating bunches of content for teachers to help them with their year every single year in Canberra and things like that that teachers pay to be a part of. As well as one that we found that was quite interesting. Oh, it's not this page, it's the next page, but there's this one, the membership mums in business. There's a few of these. These are not unique petals and snowflowers, but the uniqueness is the people that run them and the connections they create and the villages that they grow and the things that they do within them. It's that that's important. It's like the dynamic personal brand that runs that that makes it unique. Even though there's lots of them, you're unique to your audience, and that's what makes it different, and that's what's important.

SPEAKER_00

And just touching on that teacher one too. I think they just send out templates. So they're not doing live calls, they're not, you know, doing this big thing. It's templates for teachers to use in their classrooms every month because that's solving a problem for the teachers. They think, beauty, that's one less thing I have to worry about. These templates are coming in every single month. Amazing. I'll be paying for that forever. And these kind of things are tax deductible. Like when people join our memberships, that's tax deductible because you're growing your business and it's you can claim it on tax. So these memberships are popping up everywhere.

SPEAKER_03

Yeah.

SPEAKER_02

Um, and these two different but relevant in terms of another woman that I know has a zero bookkeeping one. So she teaches a lot of mostly women who um are the bookkeepers of the house. They might be the stay-at-home mums, they might be, they kind of run the fount finances in the home and she teaches them how to use zero, and she does a monthly, quarterly part of her membership where they do their tax and they just get together and she's there to show them around zero, but also as an accountant, she teaches them those tools so that they can do that for their only family businesses, which I think is a really nice idea. And then the grief gang I thought was a really nice one to show you because it seems like something that you kind of think, well, how can you create a membership around grief? And what does that look like and feel like? But there are people that want that and need that support, and that's the part that's about creating a community where everybody in there feels seen and heard and valued, and maybe that's all it needs to be. And they just have people, I looked at their website and went through it, and they just have people coming and talking and counselors, and they've created this community that really supports people going through grief that might not be able to afford going to a counselor or a psychologist or something like that. So all these things are beautiful ways of creating communities around something that you know you can help with, because there's those people remember laying in bed that need your help. So, how can you provide something for them? That we um have come to the realization of, because obviously we're in this high coaching world and the algorithm is just throwing us like have a million dollar months and this and that, and you get caught up in that. And so, what Mia and I and have tried to detach so that we can share with you better is what do you want to create that just allows you to go, oh fuck, this is great. And then you get to go, okay, anything above this, amazing. But right now, this is fucking good, and that's where we got. We don't, when you get to those big massive milestones, amazing. But if you can just get to that point where you go, oh, this is so good, that's all we want.

SPEAKER_00

That that no Sunday scaries, and before when I was a paramedic and a nurse and all the rest of it, doing 50-hour weeks and shift work, I didn't have the time to do the things that I enjoyed. I actually didn't even know what I enjoyed anymore because I was too busy working. I wasn't creative. So it's another reason why we love memberships because it gives you that time and that space to be like, I'm just gonna go, I don't know, start pickleball or paint pots or whatever tickles your fancy because you can finally breathe and you've got that space to do it. So many good ones, too.