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I Am That Content Creator Podcast
The podcast for multi-passionate creatives (serial entrepreneurs) building six-figure, pivot-proof businesses engineered to Evolve with them!
You're not scattered. You're not too much. You're Multi-Brilliant and this show was made for you.
Hosted by Kristen (Brand & Visibility Strategist with 15+ years of marketing expertise) and Mia (late ADHD diagnosis, former ambo, and the woman who left it all behind to build not one but three six-figure online businesses), this is the podcast where multi-passionate women, neurodivergent entrepreneurs, and women 40+ come to build businesses that don't box them in.
Between us we've got the strategy, the lived experience, and the receipts and we're not here to hand you a cookie-cutter formula that was never built for the way your brain works.
Each week we get real about personal branding, ADHD, perimenopause, content creation & monetisation, digital products, Brand Partnership [UGC] deals, and the mindset work that actually moves the needle. No more forcing yourself into one niche. No more shrinking to fit someone else's blueprint.
This show will help you:
- Build a personal brand around who you are not just what you sell
- Create content that converts without burning out
- Land premium UGC brand deals and monetise your creativity
- Develop multiple income streams that work together
- Find your through line and build a pivot-proof path to six figures and beyond
If you're a multi-passionate creative, a neurodivergent entrepreneur, a content creator ready to scale, or an ambitious woman 40+ who's done playing small you just found your people.
Please Subscribe - share it with a fellow multi-brilliant mate, and come build something brilliant.
So Let’s GOOOOO ✌️
Episodes
124 episodes
Ep#125 Why You Can't Hit Consistent 10K Months (And the One Question That Fixes It)
Struggling to hit consistent 10K months in your online business? You're not alone and it might not be your offer, your content, or your strategy. It could come down to one question you've never properly answered....
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Ep# 124 Stop Waiting to Be Good Enough: How Neurodivergent Creators Can Break the Content Overthinking Cycle
You know you have something worth saying. You've thought about it, drafted it, restarted it, and talked yourself out of it approximately forty-seven times. And yet...nothing posted.That voice telling you it's not good enough yet? It's no...
Ep#123 How to Recession-Proof Your Business Right Now: Community, Core Offers & Personal Branding for Multi-Passionate Entrepreneurs
The world feels loud right now.If you've stared at your phone wondering whether anyone will still buy your coaching, program, or services you're not alone. Kristen is dropping in on the road from regional South Australia with a st...
Ep#122 How to Pick a Niche When You Have Too Many Interests (The Multi-Passionate Entrepreneur's Guide to Finding Your Core Offer)
You know that sinking feeling when you're told to "just pick a niche", follow the seven steps, and talk to one ideal client forever and your whole body wants to rebel?We're naming that experience for what it is: a mism...
Ep#121 Why Niching Down Isn't Working for You...And What to Do Instead!
If you've been feeling like you're doing marketing "wrong," this episode is your permission slip to stop shrinking.Kristen gets brutally honest recording on the move about why content has started to feel heavy...
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Ep#120 From 'Too Much' to Unstoppable: How the 10% Rule, Owning Your Story, and Crushing Imposter Syndrome Can Transform Your Entrepreneurship Journey
What if the secret to entrepreneurial success wasn't about doing more but giving just 10% extra? In this episode, Kristen breaks down her powerful 10% Rule and reveals why the most overlooked asset in your business ...
Ep#119 Overcoming Visibility Wounds: How to Build Confidence and Show Up Online
Ever Been Told You’re “Too Much”? This Is Why It May Still Follows You Online.If you feel a tightness every time you go to hit post, this episode is for you.We go straight at the visibility wound the o...
Ep# 118 Content Fatigue Is Real: Here’s How to Create Without the Algorithm Owning You
Ever felt crushed under a thousand “shoulds” about how to post, how to niche, how to grow, how to be visible?We’ve been online for over a decade and in this episode, we open the vault on what actually sustains a creator l...
Ep#117 ADHD Membership Model: How Neurodivergent Creators Build Recurring Revenue (MRR) Without Burnout
ADHD, Memberships & MRR: A Sustainable Business Model for Neurodivergent CreatorsWhat if steady income, calmer days, and a community that actually talks to each other were the same solution?In this episode, we break dow...
Ep#116 ADHD Business Model: How Neurodivergent Creators Use Memberships for Steady Income
Stop treating your pivots like proof you’re flaky.If you’re an ADHD or neurodivergent entrepreneur, this episode will rewire how you see your so-called “shiny objects.”We share a practical framework for turning cre...
Ep #115 Turning 40 & The Three Lessons That Saved My Business And Set Me Free
What if the most powerful strategy you’re missing is your own brain? Mia goes solo to mark turning forty and opens up about the moment a late ADHD diagnosis flipped the script on identity, success, and how to build a business that doesn’t break...
Ep#114 From Content Slump to Creative Flow: The Messy Truth About Momentum
What if the block isn’t your creativity—but the space between spark and share?In this solo riff, Kristen slices through the invisible resistance that’s been weighing down creators post-summer, post-holiday, post-everything. If your brain...
EP#113 WORD OF THE YEAR 2026
Start your year with the messy truth. If you're feeling flat, scrolled out, and allergic to AI-polished B-roll telling you how to live this one’s for you.We’re anchoring 2026 to two words: Launch and Joy.In th...
Ep #112 How to Build A Community With A Heartbeat, Not A Course That Sits Still [Listener Q&A]
Tired of burning out after every launch? You’re not alone. In this episode, we unpack why paid memberships are the most sustainable, scalable business model for creative, ADHD-fuelled, Multi-Brilliant entrepreneurs.We answer a pow...
Ep#111 From Online to IRL: Neurodivergent Creators, The TikTok Awards, Business Besties, and Building Beyond the Algorithm
What went down when we finally met at the TikTok Awards?In this episode, Kristen and Mia spill the behind-the-scenes of meeting IRL after years of building a wildly successful creator community without ever sharing the sa...
Ep#110 You’re Not Too Much: Why Multi-Passionate Creators Are the Future and How To Join The Cluuurb 🤘
What if your many passions aren’t a flaw to tame, but the engine of your best work?In this raw, electric episode, we share the BIG news we’ve been bursting to tell you: we’re finally meeting IRL at the TikTok Awards and we’re laun...
Ep#109 The Business Model Built for Neurodivergent Creators: How Paid Communities Create Steady Income & Creative Freedom
What if your many passions were the business model not the problem?In this episode, we (Kristen & Mia) map out the business model that finally worked for our fast-moving, neurodivergent brains: paid c...
Ep#108 [PART 2] Your Content Isn’t Cringe; It’s Just Off-Purpose. Let’s Fix That With Knowing Your Why
Your content shouldn’t feel like pushing a boulder uphill. When you lock onto a deep, personal why, ideas snap into place, messaging gets simple, and your audience leans in because they finally understand what you stand for. We open up about th...
Ep#107 [Part 1] How to Build a 6-Figure Business That Works For Your ADHD Brain (Not Against It)
What if your business didn’t punish your brain for being Multi-Brilliant?In this episode, we pull back the curtain on how two neurodivergent founders built a six‑figure brand by ditching rigid business rules and designing a digita...
Ep#106: [PART 2] Burn the Content Calendar: The ADHD Creator’s Guide to Showing Up Anyway
If you've ever created a content calendar...and then ghosted it 3 days later this episode is for you.We’re pulling back the curtain on how two neurodivergent mums built a multi–six-figure brand without rigid content plans b...
Ep#105 [PART1] How to Grow Online; Without Picking a Niche, Burning Out, or Faking It. Creating Content You Freaking Love
Ever feel trapped by the traditional advice to "niche down" and stick to one topic forever? For neurodivergent entrepreneurs especially, this approach can feel suffocating and unsustainable. What if instead of burning everything...
Ep#104 When ADHD Powers Your Dream; How Bek build her dream biz on her DEEP Why & ADHD
What happens when two neurodivergent creatives sit down to unpack what it means to build a business that honors your authentic self? Magic, tears, and powerful truth bombs about embracing your unique vision despite what the world thinks you sho...
Ep#103 One Step Forward: Why Your Excuses Are Holding You Back
It's the PASSION PANTS RANT....Ever find yourself standing at the bottom of a metaphorical hill, overwhelmed by all the reasons why you can't or shouldn't climb it? That's exactly where transformation begins.Looking through voic...
Ep#102 Your Brain is Not Broken: How Multi-Passionate Creators Can Build Thriving Businesses
What if your scattered, multi-passionate brain isn't something to fix but your greatest business asset? When we stopped trying to force our neurodivergent minds into neurotypical business models, everything changed.This ep...
Ep#101 Forget the Rules: Mia's Chat with Fellow Content Creator Bic Walker on How Their Late ADHD Diagnoses Fuelled Their Love For Content
What if everything you thought was holding you back...your ADHD, your impulsivity, your inability to niche down was actually your unfair advantage?In this raw and powerful episode, Mia chats with fellow 40+ content creator Bic Walker and...